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Netflix is giving a show to David Letterman. This is why it’s a good idea

19%

Though Netflix is popular among younger Americans, it still has to conquer older viewers. Of a poll of pay-TV users in the US, only 19% of Netflix users are 65 or older.

Correction: A previous version of this story incorrectly stated that 19% of Netflix users in the US are 65 or older.

Published   |  Photo by Reuters/Jason Reed
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19%

Age of Netflix users polled in the US in June 2016

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19%

Netflix might be trying to do that (and fight its modest growth in the US) by giving a talk show to iconic TV host David Letterman, who left TV in 2015.

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19%

Total Netflix subscribers

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19%

Letterman is now 70 years old. Close to the end of The Late Show, his average viewer was 58 years old.

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19%

Viewership for The Late Show with David Letterman

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19%

Letterman’s Netflix show has no name yet. It will last one hour and include only one interview, along with segments shot outside the studio. It will air in 2018.

Published

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