Demonstration of an e-cigarette at a vape store.

With sales of e-cigarettes slowing down, tobacco companies are looking for their next hit

21%

After an initial boom in popularity, sales of electronic cigarettes are slowing down. They went from growing 130% in 2014 to only 21% in 2016.

Published   |  Photo by AP Photo/Nam Y. Huh
Demonstration of an e-cigarette at a vape store.
21%

There was an explosion in popularity for electronic cigarettes and some slowdown was expected, but cigarette companies are already looking for other alternatives to traditional cigarettes.

Demonstration of an e-cigarette at a vape store.
21%

Tobacco companies are considering the fact that many smokers of electronic cigarettes would like a more potent product.

Demonstration of an e-cigarette at a vape store.
21%

So companies, including Philip Morris, are betting on heat-not-burn devices. They heat tobacco leaves and release a vapor that retains some of the taste (and harm) of real cigarettes.

Demonstration of an e-cigarette at a vape store.
21%

While sales of electronic cigarettes are slowing down, sales of heat-not-burn devices are forecasted to grow from about $5 billion in 2017 to about $15 billion in 2021.

Published

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