c-e3-RTS16SP4-Mike Blake

Electronic Arts’s stock is dropping following criticism of “Star Wars Battlefront 2”

7%

An backlash against the new “Star Wars Battlefront 2” game has caused Electronic Arts’ stock to drop 7% this month.

Published   |  Photo by Reuters/Mike Blake
c-e3-RTS16SP4-Mike Blake
7%

The video game maker is facing criticism for trying to wring money out of users. For an extra fee, players can unlock characters and weapons, along with other features.

c-e3-RTS16SP4-Mike Blake
7%

When EA took to Reddit to defend the game, it had the most downvoted comment ever.

c-e3-RTS16SP4-Mike Blake
7%

Monetization is common in video games. But in this case, some players think the fees are too high, and the features that can be unlocked give too much advantage (or fun) to those willing to pay.

c-e3-RTS16SP4-Mike Blake
7%

One player calculated that unlocking Luke Skywalker or Darth Vader the old-fashioned way would take 40 hours of playing. (The same time it takes to play Portal from beginning to end four times.)

c-e3-RTS16SP4-Mike Blake
7%

EA seems to be listening—either to players or to the horrifying sound of its falling stock. Just hours before launch, the company removed the internal purchasing options, at least for now.

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