Too many Americans are clinging to cash


Over half of Americans say that their money is properly diversified, but on average they keep 65% of their assets in cash.

Source: 2015 BlackRock Global Investor Pulse Survey

Tammy is a Generation Xer in her late forties. She is a culinary school instructor and caterer in Colorado. Her modest appetite for risk makes her a moderate investor.


“I have to credit my father with having me meet with his financial advisor at a young age, around 22.” —Tammy


Gen Xers feel that a personal relationship with a financial advisor is important.

Source: 2015 BlackRock Global Investor Pulse Survey

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The BlackRock Global Investor Pulse Survey is a major research study of 31,000 interviews in 20 countries executed by Cicero Group, an independent research company in July/August 2015. The reports, available at, focus on the findings in the U.S. where a nationally representative sample of 4,000 Americans between the ages of 25 and 74 and either sole or dual financial decision makers for their households were interviewed using an online survey methodology. Included in the study was a group of 787 affluent Americans (those with investable assets of $250,000 or more).

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