Millennials are more confident about their finances than any other generation


65% of millennials feel positive about their financial future. But with 70% liquid assets, they hold more cash than any other generation.

Source: 2015 BlackRock Global Investor Pulse Survey

Lydia is a millennial in her early thirties. She works at a creative agency in Chicago. She’s cautious about financial risk and it makes her a conservative investor.


“I want to live on a budget and pretend that the extras don’t exist. My future self will thank me for that.” —Lydia


Millennials are most open to new investments: 70% are likely to invest in ETFs this year.

Source: 2015 BlackRock Global Investor Pulse Survey

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The BlackRock Global Investor Pulse Survey is a major research study of 31,000 interviews in 20 countries executed by Cicero Group, an independent research company in July/August 2015. The reports, available at, focus on the findings in the U.S. where a nationally representative sample of 4,000 Americans between the ages of 25 and 74 and either sole or dual financial decision makers for their households were interviewed using an online survey methodology. Included in the study was a group of 787 affluent Americans (those with investable assets of $250,000 or more).

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