c-RTSFTG9-Jason Reed

It took Instagram Stories less than nine months to surpass rival Snapchat

200 million

Instagram Stories surpassed the mark of 200 million daily users, more than rival Snapchat’s 161 million users.

Published   |  Photo by Reuters/Jason Reed
c-RTSFTG9-Jason Reed
200 million

Instagram launched stories in August 2016. In less than nine months, they become more popular than Snapchat, from which it copied the feature.

In Snap’s IPO filings, it revealed that user growth had slowed in recent quarters.

c-RTSFTG9-Jason Reed
200 million

Daily users of Snapchat and Instagram Stories

c-RTSFTG9-Jason Reed
200 million

Since mid-2016, Instagram has copied other Snapchat features in addition to stories: location stickers, augmented-reality stickers and the ability to create new, personalized stickers.

c-RTSFTG9-Jason Reed
200 million

Facebook has applied these features across its apps. Users might start to question the need for Instagram, Messenger, and WhatsApp if they all have the same features.

Published

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