From kale to granola to teff, packaged food makers are trying to get healthier
Sales of packaged foods in the US fell by 0.4%, in the 12 months ending in February, compared to the period before.
Meanwhile, sales of fresh meat and produce 🍖🍅, and bakery and deli products 🥖🧀 grew, according to the Wall Street Journal and market research company Nielsen.
Sales of packaged food against fresh products in the US
Companies like Campbell’s, General Mills, and Kellogg’s are investing in healthier products to adapt to changing consumer habits.
Under its Kashi brand, Kellogg’s is launching a snack that comes with teff, a gluten-free, high-fiber grain native from Ethiopia, according to the Financial Times.