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From kale to granola to teff, packaged food makers are trying to get healthier

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Sales of packaged foods in the US fell by 0.4%, in the 12 months ending in February, compared to the period before.

Published   |  Photo by Reuters/Neil Hall
c-packa-RTX353HP-Neil Hall
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Meanwhile, sales of fresh meat and produce 🍖🍅, and bakery and deli products 🥖🧀 grew, according to the Wall Street Journal and market research company Nielsen.

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Sales of packaged food against fresh products in the US

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Companies like Campbell’s, General Mills, and Kellogg’s are investing in healthier products to adapt to changing consumer habits.

Under its Kashi brand, Kellogg’s is launching a snack that comes with teff, a gluten-free, high-fiber grain native from Ethiopia, according to the Financial Times.

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General Mills went from small changes, like adding soy and pea protein to cereals, to launching a gluten-free granola cup and investing in a kale chips company.

c-cheer-RTR46UDK-Jim Young

Reuters/Jim Young

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Some companies are even telling consumers to eat fewer of their unhealthy products, which Mars is doing with chocolate 🍫 and Nestlé with pizza 🍕.

c-mars-RTX288CA-Dado Ruvic

Reuters/Dado Ruvic

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