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Disney princesses are helping Hasbro win an old fight

$849.7 million

Hasbro beat Mattel in quarterly revenue for the first time since 2000, with $849.7 million in the first quarter.

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$849.7 million

Hasbro is doing better than Mattel thanks to Disney’s Elsa, Bella, and Elena.

In 2015, Mattel lost the contract that allowed it to sell dolls of Disney princesses. The contract went to Hasbro, which started selling them in 2016.

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$849.7 million

Hasbro is also winning because of sales of physical games, from Dungeons & Dragons to Game of Life, and digital games, played in browsers and phones.

The maker of Monopoly is also profiting from a resurgent interest in board games.

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$849.7 million

Meanwhile, Mattel presented worse-than-expected results for the first quarter, with a drop of 13% on sales of Barbies.

c-dolls-RTR2UYSL-Charles Platiau

Reuters/Charles Platiau

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$849.7 million

Besides competing with Hasbro’s Disney dolls, the maker of Barbie also has to win over more children who are more preoccupied with video games.

While Mattel used to sell Barbies to kids aged three to nine, now that window shrank to between three and six.

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