c-lidl-RTR22S8X-Fabrizio Bensch

100 stores

German discount grocer Lidl is planning to open 20 stores in the US in 2017, and another 80 in 2018.

Published May 05, 2017

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c-lidl-RTR22S8X-Fabrizio Bensch
100 stores

One of the biggest chains in Europe, Lidl has 10,000 stores in 27 countries. Its arrival is scaring American grocery stores, including Whole Foods.

c-lidl-RTR22S8X-Fabrizio Bensch
100 stores

Though it’s a discount grocer, Lidl’s stores in the US will be fancier than the ones in Europe, responding to consumer demands. This will potentially steal clients from Whole Foods.

Lidl will invest in bakery and fresh products, will offer a wider variety of brands, and will look a little nicer.

c-lidl-RTR22S8X-Fabrizio Bensch
100 stores

Besides, Whole Foods, which is famous for being expensive, is trying to compete more with discount retailers like Walmart and Kroger. In 2016, it launched a cheaper chain of stores.

c-lidl-RTR22S8X-Fabrizio Bensch
100 stores

With the increased competition, it might have to do better to revert its six consecutive quarters of falling sales.

Even an appeal to quality might be less significant. Retailers like Lidl are getting better at making their own products. Store-brand products are sometimes even preferred over corporate brands.

c-lidl-RTR22S8X-Fabrizio Bensch
100 stores

Whole Foods same-store sales growth, year-on-year

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