c-youtube-RTS5JDH-Lucy Nicholson

As it tries to flag offensive content, YouTube is hitting the wrong targets

$1,600

YouTube star Tim Wood made about $1,600 in April down from about $6,000 a month last year, according to the New York Times.

Published   |  Photo by Reuters/Lucy Nicholson
c-youtube-RTS5JDH-Lucy Nicholson
$1,600

That money comes mostly from the ads showed on his LiveSciFi channel.

c-youtube-RTS5JDH-Lucy Nicholson
$1,600

But brands and agencies have been removing their ads from YouTube, fearing they would appear close to inappropriate videos.

c-youtube-RTS5JDH-Lucy Nicholson
$1,600

And YouTube responded by restricting the channels that receive ads and by offering more control to marketers.

c-youtube-RTS5JDH-Lucy Nicholson
$1,600

The problem is that the new system is affecting channels like Wood’s.

c-youtube-RTS5JDH-Lucy Nicholson
$1,600

His videos about the paranormal are not offensive, but might be associated with some heavy keywords (“satanic,” “attack,” “horror”).

c-youtube-RTS5JDH-Lucy Nicholson
$1,600

It could be that YouTube is not offering his LiveSciFi channel to advertisers—or sending it with a red flag, which makes it easier for marketers to exclude it from their ads.

Published

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