c-cinema2-RTX15KOI-Danish Siddiqui

Why the film “Split” was a resounding success at the box office

30 times

Split made $275 million in the box office, but cost only $9 million, representing a return on investment of 30 times.

Published   |  Photo by Reuters/Danish Siddiqui
c-cinema2-RTX15KOI-Danish Siddiqui
30 times

In terms of return on investment, that’s more than some of the highest-grossing movies, like Avatar, that had a return of only about six times.

c-cinema2-RTX15KOI-Danish Siddiqui
30 times

One reason for the success of Split is the genre.

c-cinema2-RTX15KOI-Danish Siddiqui
30 times

But besides the genre, Split was produced by Jason Blum, an expert in making profitable movies out of micro-budgets.

c-cinema2-RTX15KOI-Danish Siddiqui
30 times

He worked on other cheap hits, like Paranormal Activity and The Purge.

c-cinema2-RTX15KOI-Danish Siddiqui
30 times

Paranormal Activity had a return on investment of almost 200 times, the best result among 5,340 movies measured by movie data company The Numbers.

Published

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