Disney is trying to rescue ESPN ⚾️ after it lost millions of subscribers
ESPN lost 12 million subscribers since 2011, when it peaked at 100 million people.
Published| Photo by Reuters/Pool
Like other channels, ESPN is losing viewers to online services—both free, like YouTube, and paid, like Hulu.
ESPN is Disney’s cash cow. And the company is drafting plans to rescue the sports channel 🏈.
The first idea is to be on the screens that viewers are looking at 📱.
Disney’s CEO Robert Iger said that if viewers are turning to their cellphones to get scores and clips, ESPN has to respond to that, according to the New York Times.