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Disney is trying to rescue ESPN ⚾️ after it lost millions of subscribers

12 million

ESPN lost 12 million subscribers since 2011, when it peaked at 100 million people.

Published   |  Photo by Reuters/Pool
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12 million

Like other channels, ESPN is losing viewers to online services—both free, like YouTube, and paid, like Hulu.

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12 million

ESPN is Disney’s cash cow. And the company is drafting plans to rescue the sports channel 🏈.

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12 million

The first idea is to be on the screens that viewers are looking at 📱.

Disney’s CEO Robert Iger said that if viewers are turning to their cellphones to get scores and clips, ESPN has to respond to that, according to the New York Times.

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12 million

Besides traditional cable providers 📺, ESPN also wants to be broadcast via services, like Hulu, YouTube, and PlayStation.

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12 million

Another plan is to cut costs 💸. And that’s what ESPN did in April, when it fired some 100 employees, including anchors, analysts, and reporters.

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12 million

Finally, ESPN is planning to launch a standalone streaming platform later in the year, though it might find it hard to get people to actually pay for the service 💰.

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