c-hmnew-RTX1LACY-Mariana Bazo

H&M is defying the US retail apocalypse

16 stores

H&M opened 16 stores in the US between December 2016 and February 2017, reaching a total of 484, according to the Wall Street Journal.

Published   |  Photo by Reuters/Mariana Bazo
c-hmnew-RTX1LACY-Mariana Bazo
16 stores

Fellow European retailers like Zara, Primark, and Superdry are also expanding their presence in the US.

c-hmnew-RTX1LACY-Mariana Bazo
16 stores

Meanwhile, retailers in the US are expected to close 8,640 stores this year, the highest number of closings since the financial crisis in 2008.

c-hmnew-RTX1LACY-Mariana Bazo
16 stores

Store closures in the US since 2000 and projected closures in 2017

c-hmnew-RTX1LACY-Mariana Bazo
16 stores

Why are European chains growing their footprint in the US?

c-hmnew-RTX1LACY-Mariana Bazo
16 stores

One reason is that the US apparel market is still the biggest in the world, at $274 billion. So even under a retail apocalypse, it remains a good option for brands looking to expand.

c-hmnew-RTX1LACY-Mariana Bazo
16 stores

Also, with those stores closing, H&M and company might find cheaper real estate and face less competition in emptier malls.

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