c-light-RTX356AJ-Thomas Peter

Once viewed as counter-revolutionary, cosmetics in China are now flourishing

20%

Among all countries where Estée Lauder sells its cosmetics, China was the one where sales grew the fastest in the first quarter by 20%.

Published   |  Photo by Reuters/Thomas Peter
c-light-RTX356AJ-Thomas Peter
20%

Estée Lauder’s brands, which include La Mer, Clinique, and MAC, dominate 14% of the market in China, behind L’Oreal, with 21%.

c-light-RTX356AJ-Thomas Peter
20%

In recent decades, young Chinese people became more open to makeup, once considered “decadent and anti-revolutionary.”

c-light-RTX356AJ-Thomas Peter
20%

They are also inspired by a wealth of video tutorials, produced by online celebrities and shared on social media.

c-light-RTX356AJ-Thomas Peter
20%

China is now a cosmetic powerhouse, with the largest share of the global cosmetic market, after surpassing Japan in 2010 and the US in 2015.

c-light-RTX356AJ-Thomas Peter
20%

Current and projected market share in the cosmetic sector

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