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The logo of Walmart is seen outside of a new Walmart Store in San Salvador, El Salvador, August 21, 2018.
REUTERS/Jose Cabezas
Shaking it up.
CHANGING GEARS

Dirty linen, bookkeeping, alcohol abuse: Walmart is cleaning up Flipkart in a big way

By Durba Ghosh

In just around six months after Walmart acquired a controlling stake in Flipkart for a record $16 billion, India’s largest homegrown e-commerce firm is going through a big shakeup.

From leadership to business divisions, the overhaul at the Bengaluru-based company has caused some damage, including job losses:

  • On May 09, the day Walmart announced the deal, Flipkart said its co-founder and executive chairman, Sachin Bansal, had resigned. Bansal, who served as CEO for nine out of its 10 years, also sold his entire stake in Flipkart at the time of his exit.
  • On Nov. 13, Walmart announced the resignation of Binny Bansal, the other Flipkart co-founder, who was the company’s group CEO. This followed a probe into allegations of personal misconduct. Binny Bansal has retained his stake in the firm and will remain on its board.
  • Myntra and Jabong, headed by CEO Ananth Narayanan, have been brought under Flipkart. Narayanan earlier reported to Binny Bansal but will now report to Flipkart CEO Kalyan Krishnamurthy.
  • Walmart is also reportedly considering a merger between Myntra and Jabong. This could lead to around 200 job losses at Jabong.
  • PhonePe, Flipkart’s payments arm, will be spun off as an independent entity over a period of time, a source at Flipkart told Quartz. So both Krishnamurthy and PhonePe head Sameer Nigam will directly report to the board.
  • Flipkart’s board now has a significant representation from Walmart. Steuart Walton, the grandson of Walmart founder Sam Walton, has reportedly joined Flipkart’s board. The other reported additions to the board are Walmart CEO Doug McMillon, president of international business Judith Mckenna, and Dirk Van den Berghe, the regional CEO of Walmart Canada and Asia.
“Walmart is frugal and would want to instate that in Flipkart too.”

These changes, many in India’s startup community say, were expected.

“Culturally, Flipkart and Walmart are different. Walmart is frugal and would want to instate that in Flipkart too,” said Satish Meena, senior forecast analyst at Forrester Research. “We have seen with Walmart’s other acquisitions also, like Jet.com, where it brought several cultural as well as management changes. Flipkart, I believe, will become more transparent in its financials, be more frugal and agile.”

Change is constant

Drastic changes initiated by the new owners could weigh heavily on employee morale and the company’s culture. However, Walmart is confident about what it’s doing.

“We have taken appropriate actions to change the reporting structure (at Flipkart) and we feel good about the bench,” Dan Binder, vice-president for investor relations at Walmart, said about Binny Bansal’s exit during a post-earnings call on Nov. 16. “…when you look at a company like Flipkart, when you get to that size and that level of complexity, it’s not only about one person.”

Walmart has issued an advisory barring the consumption of alcohol on Flipkart campus from now on.

The changes brought by Walmart will make Flipkart more professional, said Kris Lakshmikanth, CEO at HR consultancy firm The Head Hunters. “Flipkart was already on that path before Walmart came in, when Kalyan Krishnamurthy, a proven professional, was put in charge,” he said.

So far, Flipkart has had an extravagant startup-like culture. But Walmart is changing that. For instance, it has issued an advisory barring the consumption of alcohol on campus from now on, a Flipkart employee told Quartz.

“But the sentiment amongst Flipkart employees is not sombre in my opinion. It is only the loyalists of Binny Bansal and Sachin Bansal who are looking to exit the company,” Lakshmikanth said. “There are job-seekers from Jabong, because of its impending merger with Myntra, but we don’t see people leaving Flipkart in hordes because of the changes.”