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Positive perception.
WHOM DO YOU TRUST?

Google, WhatsApp, and YouTube are the most trusted brands in India

Niharika Sharma
By Niharika Sharma

Aviation and social media reporter

US technology giants are the most trusted brands in India.

California-based internet search engine giant Google is the most positively perceived brand in India, followed by WhatsApp and YouTube, according to the London-based market research and data analytics firm YouGov.

The top 10 names in YouGov’s annual “brand health rankings” for India also include homegrown names such as the restaurant aggregator Swiggy (Rank 5) and MakeMyTrip (Rank 6).

The rankings were based on an index score, calculated by taking the average of impression, quality, value, satisfaction, reputation, and whether users will recommend these brands to others. 

Brands with the highest index scores between July 1, 2018, and June 30, 2019, were:

Top 10 brands in India
1Google
2WhatsApp
3YouTube
4Amazon
5Swiggy
6MakeMyTrip
7Uber
8Facebook
9Ola
10Zomato

Food aggregators UberEats and Zomato showed the biggest improvement in scores during the 12-month period.

The year 2018 was a roller-coaster ride for Zomato. While the 10-year-old foodtech company acquired enough funding to take on its rivals, it also launched schemes including the piggybank loyalty programme that helped its users to save big on food orders. “These movements have helped the brand strengthen its perception among consumers,” said YouGov.

Brands with the highest improvement in scores
1UberEats
2Zomato
3Swiggy
4Instagram
5Kotak Mahindra Bank
6Amazon
7Bajaj Allianz Life Insurance
8HDFC Bank
9Axis Bank
10Marriott

Google also topped the global rankings. Based on data from 29 countries, eight of the top 10 “healthiest brands” worldwide are tech firms.

Top 10 global brands in 2019
1Google
2WhatsApp
3YouTube
4Samsung
5Facebook
6Amazon
7IKEA
8Nike
9PayPal
10Netflix

 

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