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Sunil Kumar on the jobs that will define India’s future

Sunil Kumar
PVR
  • Quartz India
By Quartz India

The staff of Quartz's India edition

Published

With half of its population under 25 and the unemployment rate at four-decade high, India faces an uncertain future. The question on young people’s minds: what kinds of jobs will we have? Quartz asked leaders across India’s biggest industries about that one job in their company or field that will be the most crucial in the coming decades.

If the early 2000s were about the transformation of the small screen, the past five years have been about screens getting smaller and content becoming innovative. Netflix’s 2016 launch in India created an unprecedented demand for video-streaming platforms. This also coincided with increasing internet penetration and cheaper data plans. After Netflix, Amazon Prime Video made its foray into India, and was more recently, joined by MUBI. All of these international players face stiff competition from homegrown platforms like Hotstar, Eros Now, Zee5, and Voot. With these innovative platforms, filmmakers have been pushing the envelope for more original content.

Sunil Kumar, the chief human resources officer of film entertainment company PVR, told Quartz:

For a company like PVR, meeting consumer demands by upgrading its offerings and services, as well as urging patrons to opt for out-of-home entertainment experiences [like the cinema], is imperative for its growth. The most important role in our company is what we call the ‘centre custodian. Centre custodians look after cinema operations on the ground and are directly dealing with customers on a day-to-day basis. I believe that going forward, the custodians of customer satisfaction will continue to be one of the most important roles in a business. Having said that, the employees who introduce ideas to provide new experiences to customers play an equally important role.

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