Amid India’s war on coronavirus, online binge-watching has already won.
With Indians cooped up at homes since March 25 owing to a nationwide lockdown, over-the-top (OTT) platforms have witnessed a surge in demand like never before, an April 2020 report by market intelligence platform Kalagato said.
US-based Netflix has made the biggest gains, with Indians spending 73% more time on the streaming platform, Kalagato said. They spent an average of 80 minutes on Netflix by March 29, compared to 46.4 minutes in early February.
