“The biggest piece missing currently is how the data-sharing agreement will happen as both the companies will sit on a gold mine of data, and what role will Facebook play over there,” Tarun Pathak, associate director with Counterpoint Research, a Hong Kong-based technology market research company, told Quartz. This, according to Pathak, has implications for Jio and Facebook’s payment businesses, e-commerce collaborations, and using Facebook’s ad platform for Jio’s e-commerce businesses. “As Jio attempts to become a complete ecosystem, data sharing and privacy will play a key role in this.”

Should the Indian government step in, this will not be Facebook’s first brush with the regulatory authorities here.

In 2016, Facebook launched an extensive campaign to promote its “Free Basics” service, allowing some of its services for “free” for those with internet. This was opposed by net neutrality activists as being discriminatory. Eventually, the Telecom Regulatory Authority of India put an end to all debate by ending all discriminatory access to data services.

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