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Geetha Sridhar and her daughter Sarada Sridhar are seen in a mobile phone's screen as they make a video, in Mumbai
Reuters/Hemanshi Kamani
A mark of patriotism?
QZ&A

Chingari wants to ride the wave of nationalism to TikTok-like heights in India

Ananya Bhattacharya
Member exclusive by Ananya Bhattacharya

Until last week, not many people had even heard of Chingari. Now, the short-form video-sharing app is clocking around 300,000 downloads per hour.

The reason for this overnight popularity? It’s Indian.

The Narendra Modi government’s ban on TikTok has benefitted a host of homegrown apps like Chingari, which was first launched in 2018 but had only 2.5 million downloads until May.

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