Until last week, not many people had even heard of Chingari. Now, the short-form video-sharing app is clocking around 300,000 downloads per hour.
The reason for this overnight popularity? It’s Indian.
The Narendra Modi government’s ban on TikTok has benefitted a host of homegrown apps like Chingari, which was first launched in 2018 but had only 2.5 million downloads until May.