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Boys pose for a selfie in front of the foam covering the polluted Yamuna river in New Delhi
Reuters/Adnan Abidi
Taking it one video at a time.
FALLING STARS

The massive Indian creator universe that was lost with the TikTok ban

Ananya Bhattacharya
Member exclusive by Ananya Bhattacharya

When the Indian government banned TikTok on June 29, hundreds of thousands of Indian content creators had the rug pulled out from under their feet.

The number of Indian TikTok influencers—those with more than a thousand followers on the short-form video platform—was only second to those from the US, according to a July 11 report by social media analytics firm HypeAuditor.

Of the over 3.1 million TikTok influencers that HypeAuditor analysed, more than 241,000 hailed from India.

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