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GROUND REALITY

India’s online shopping festivals show its anti-China sentiment is more talk than action

Flipkart sale
Screenshot/Flipkart
A gala time for Chinese brands.
  • Ananya Bhattacharya
By Ananya Bhattacharya

Tech reporter

After months of protests against buying made in China products, India’s online festive season sales kicked off today (Aug. 6) with a host of Chinese smartphone launches.

At 10am on Aug. 6, Redmi was the most prominently displayed brand across Amazon India and Flipkart, the two leading e-commerce platforms in India. Meanwhile, brands owned by Dongguan-based BBK Electronics Corporation—realme, OppoVivo, OnePlus, and iQOO—were also in the limelight.

Amazon’s Prime Day sale, which is a two-day event this year, and Flipkart’s Big Saving Days, which will end on Aug. 10, are the first in a series of annual online festive season sales in India.

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