It’s the stuff of Bollywood dreams, come to life—the big fat Indian wedding has withstood the test of time, economic turbulence, social reform, and even modern technology. But when you factor in pent-up pandemic demand, can India’s $50 billion industry possibly keep it up?
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Kira Bindrim is the host of the Quartz Obsession podcast. She is an executive editor who works on global newsroom coverage and email products. She is obsessed with reading and reality TV.
Manavi Kapur is a reporter with Quartz India covering health, the pandemic, gender, and socioeconomic inequality. She is obsessed with postcards, museums, and reading fiction.
“Bole Chudiyan,” song about karva chauth festival from the movie Khabi Khushi Khabie Gham