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Ahead of its IPO, India’s biggest life insurer loses market share consistently

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India’s biggest life insurer may be struggling against private players.

The Life Insurance Corporation (LIC) has been consistently losing out to the likes of SBI Life, HDFC Life, ICICI Prudential, and Max Life, according to GlobalData, a data and analytics company.

“Except for LIC, all the top four life insurers have registered double-digit growth during 2016-20,” GlobalData stated. The life insurance market in India is highly concentrated. The top five accounted for 87% of it in 2020.

“LIC’s sales growth has slowed down during the past few years due to its high dependence on the traditional agency-led distribution model. Whereas private insurers have a more diversified distribution network,” said Swarup Kumar Sahoo, Senior Insurance Analyst at GlobalData. “As LIC prepares for its IPO in 2022, the continuous decline in its market share could negatively impact investor sentiment.”

LIC is preparing for its mega-IPO launch, which has been postponed due to market volatility following Russia’s invasion of Ukraine.

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