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Indians remain hopelessly obsessed with Sunny Leone

Itika Sharma Punit
By Itika Sharma Punit

Co-editor, Quartz India

India’s craze for porn-star-turned-Bollywood-actress Sunny Leone is simply undying.

In 2015, the Hindi film actor of Indo-Canadian and American origin was the most searched personality on Google in India—for a fourth consecutive year, according to trends released by the internet search giant. During the year, Leone acted in two Hindi movies—Ek Paheli Leela (rated 3.7/10 on IMDb) and Kuch Kuch Locha Hai (rated 2.8/10 on IMDb).

Enjoying all the attention she has received, Leone tweeted:

While Leone retained her lead, prime minister Narendra Modi—coming off the 2014 elections in which he ran aggressive digital campaigns—slipped from the second place to 10th.

Modi last year emerged as the first politician ever to gain more search popularity than entertainment celebrities in India. This year, former Indian president APJ Abdul Kalam, who died in July, was the third most-searched personality in India. Modi and Kalam aside, the top 10 searched people in India this year were related to the Hindi film industry.

Here’s the list of top 10 people Indians looked up on Google in 2015.

RankPerson
1Sunny Leone
2Salman Khan
3APJ Abdul Kalam
4Katrina Kaif
5Deepika Padukone
6Shah Rukh Khan
7Yo Yo Honey Singh
8Kajal Aggarwal
9Alia Bhatt
10Narendra Modi

Overall, Google search in India was heavily dominated by young internet startups in 2015. More people looked up e-commerce major Flipkart than the Indian Railway Catering and Tourism Corporation (IRCTC), which handles the catering, tourism, and online ticketing operations of the Indian Railways.

Below is a list of the top 10 searches on Google in India in 2015.

RankSearch
1Flipkart
2IRCTC
3State Bank of India
4Amazon
5Snapdeal
6Indian Railways
7HDFC Bank
8Cricbuzz
9WhatsApp
10Paytm

The strongest trending searches, or those searches that held a sudden increase in traffic for a sustained amount of time, related to cricket and Bollywood. ICC Cricket World Cup 2015 and Indian Premier League—a professional Twenty20 cricket league in India—were among the top five most trending searches during the year in India, along with the films Baahubali, Bajrangi Bhaijaan and Prem Ratan Dhan Payo.

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