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The fashion industry is often enigmatic for those who aren’t part of or connected to it. The arclights, the surreal images and fantastic lifestyles constantly dazzle them.

But what happens once the greasepaint is off?

Beyond the glitz and glamour, the daily life of a model isn’t very different from that of a commoner. They go shopping for vegetables and fish at the nearby markets by themselves or meet agents for work. Often they spend hours doing nothing at all, just like many of us.

Over the last four months, writer Meera Ganapathi and photographer Vijit Gupta tracked the daily lives of some of India’s models.

“The story came about because I have noticed media and advertising and fashion objectifying models and creating very unrealistic ideals of beauty,” Ganapathi, who conceptualised the project, told Quartz. “To break this stereotype, and project a much more honest image of beauty and body image, I decided to show these models in a more personal space, being natural, and being themselves without photoshop, fame or unnecessary objectification. We followed six popular models over four months and created this photo essay.” 

Here are some of the pictures from their project.

Thesoup/Vijit Gupta
Pallavi Das at Bazar Road, Bandra, Mumbai.  Nov 7, 2015
Thesoup/Vijit Gupta
Fruits at Bazar Road, Nov 7, 2015
Thesoup/Vijit Gupta
Mariette Valsan and her adopted cats at her Chapel Road home in Bandra, Mumbai. Nov 9, 2015
Thesoup/Vijit Gupta
Mariette Valsan and her cats. Nov 9, 2015
Thesoup/Vijit Gupta
Dayana Erappa with a friend over poha and sol kadhi at Prakash Snacks, Dadar, Mumbai. Jan 27, 2016
Thesoup/Vijit Gupta
Prakash Snacks, Dadar. Jan 27, 2016
Thesoup/Vijit Gupta
Sona Goldar at the fish market in Bandra West, Mumbai. Dec 15, 2015
Thesoup/Vijit Gupta
The fish market in Bandra West, Mumbai. Dec 15, 2015
Thesoup/Vijit Gupta
Arshia Ahuja, Andheri East. Dec 20, 2015
Thesoup/Vijit Gupta
Andheri East. Dec 20, 2015
Thesoup/Vijit Gupta
Namrata Sheth with her mother and grandmother at her Juhu home in Mumbai. Feb 24, 2016
Thesoup/Vijit Gupta
Namrata Sheth at her Juhu home. Feb 24, 2016

These images first appeared on thesoup.website.We welcome your comments at ideas.india@qz.com.