How We Buy

The fickle habits of consumers can have global ripple effects, whether it's a new clothing or food fad, a health or safety scare, a sudden wave of interest in "sustainable" this or "fair-trade" that, a shift to online shopping, a sudden rise or fall in spending power, a generational change in tastes... Here we track these trends and how retailers, marketers and advertisers are scrambling to adapt.

Reuters / Issei Kato

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