The mobile revolution has forever changed how we communicate. Messaging apps already connect billions—and now they’re trying to take on commerce, search, and financial services. Brands and celebrities, from Elon Musk to Kobe Bryant, are using new publishing tools and channels to directly reach and influence their customers and fans. The rules—and business—of communications, advertising, and media are being rewritten. What happens when we’re all in touch?

Reuters/Shamil Zhumatov

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Snapchat is selling out

The logo of messaging app Snapchat is seen at a booth at TechFair LA, a technology job fair, in Los Angeles, California, U.S., January 26, 2017. REUTERS/Lucy Nicholson - RC1F6C414170

Snap, Snapchat’s parent company, posted an ugly earnings report Nov. 7. The company has lost over $3 billion since it went public in March, and…

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