Messaging

The mobile revolution has forever changed how we communicate. Messaging apps already connect billions—and now they’re trying to take on commerce, search, and financial services. Brands and celebrities, from Elon Musk to Kobe Bryant, are using new publishing tools and channels to directly reach and influence their customers and fans. The rules—and business—of communications, advertising, and media are being rewritten. What happens when we’re all in touch?

Reuters/Shamil Zhumatov

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