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American women now spend nearly as much on leggings as suits

MIAMI BEACH, FL - FEBRUARY 12: A woman wearing yoga pants walk down the street on February 12, 2015 in Miami Beach, Florida. On Tuesday, Montana state Rep. David Moore introduced a bill that would expand the states existing indecent exposure laws to include tight pants such as yoga pants. (Photo by Joe Raedle/Getty Images)
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Sign of the times.
  • Marc Bain
By Marc Bain

Fashion reporter

Published This article is more than 2 years old.

Watch your backs, suits. Leggings are coming for you.

Women’s clothing, like men’s, has been getting more casual since the start of the 20th century. But the trend has been particularly pronounced in the last decade or so, as office dress codes quickly loosen up and stretch fabrics proliferate.

According to data from research firm Euromonitor, in 2007, American women were spending about $2.1 billion more on suits than they did on leggings. By 2017, that gap was just $158.1 million—even though suits are far more expensive. Plenty of those leggings, of course, are now even being worn to the office.

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