Martha Stewart is now an advisor to the world’s biggest weed company.
Today (Feb. 28) the Canada-based cannabis producer Canopy announced that Stewart is joining the company as an advisor working on hemp-derived CBD products.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart said in a press release, possibly with a wink.
Stewart already works with one of Canopy’s other celebrity collaborators, Snoop Dogg, who partnered with the company to launch three strains of his Leafs by Snoop cannabis flowers in Canada in 2016, and introduced Stewart to CBD-infused topicals after a large rock fell on her toe at her Bedford, NY estate. And speaking of Doggs, guess what Martha’s first foray into the business will be?
Products for pets!
“I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets,” said Stewart.
Stewart’s beloved pets include French bulldogs Bête Noire, Crème Brûlée, and Francesca Blackbird, and chow chows Emperor Han, Empress Qin, and Genghis Khan. (She has also raised “at least 20 cats, 25 dogs, 10 chinchillas, and scores of canaries and parakeets … two ponies, three donkeys, 10 horses, many sheep and goats, and hundreds of chickens, geese, turkeys, guinea fowl, quail, peacocks, and homing pigeons,” as she wrote on her website.)
Stewart’s pups probably already enjoy all manner of homemade edibles that we’d be lucky to get our paws on. Soon, it seems, your dog can too.
Stewart of course, is no dummy. As a person with “years of experience in the subject of living,” she’d be well aware that the CBD market is skyrocketing. And as a pet mom who already sells plaid barn coats for terriers, she’d know the $100 billion pet industry is booming too.
For Canopy’s part, the partnership with Stewart indicates inroads to the seemingly insatiable US market for hemp-derived CBD—not unlike its rival Tilray’s recent acquisition of the hemp foods company Manitoba Harvest.
May the best CBD-enhanced pumpkin dog biscuit win.