Mining for Silver on Facebook
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A Quartz investigation into how Facebook ads supercharged an effort to snare older, conservative Americans in a scheme that pushed overpriced precious metals, and cost several their retirement savings.
Illustration by Bárbara Abbês
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QUARTZ INVESTIGATESMetals.com is shut down by US regulators after years of allegedly scamming seniorsQuartz • September 25, 2020
BUYER BEWAREBe wary of gold and silver coin sellers taking advantage of the coronavirusQuartz • March 15, 2020
OH BOILER ROOMListen to how precious-metals sellers psychologically manipulate elderly conservativesQuartz • February 27, 2020
THE HEAT IS ONMassachusetts says Metals.com sold $3.2 million in overpriced coins to conservative seniorsQuartz • December 7, 2019
A HEADS-UPWarn your conservative parents about gold and silver schemes at ThanksgivingQuartz • November 26, 2019
SILVER MININGA precious-metals scheme used fear and Facebook to trick older conservatives out of their savingsQuartz • November 18, 2019
GOLDEN BOYThe new “Wolf of Wall Street” is an influencer who sells gold to Republican seniorsQuartz • November 18, 2019
AD, SUBTRACTHow Facebook fueled a precious-metal scheme targeting older conservativesQuartz • November 19, 2019
GOLD DIGGINGThe scare tactics used to sell overpriced silver to older conservativesQuartz • November 19, 2019
GOLD BUSTERSSo you think you’ve been scammed by a silver or gold schemeQuartz • November 18, 2019