How to Pair your Pixy

While the Pixy didn’t require a drone license because it was below the FAA’s weight requirements on such devices, its ease of use and connection to a popular social network didn’t generate much excitement online when the product was made available for purchase.

The question now is whether this pullback from hardware experimentation also will extend to the company’s latest Spectacles augmented reality product. Spectacles are a dazzling peek at the future of smart glasses, but they have yet to be offered as a commercial product, and the company’s less powerful, camera-based Spectacles 3 haven’t exactly taken off as a mainstream consumer product.

What this means for Snap’s immediate future

Despite the hardware misstep, the near future looks good for Snap. Its Snap+ subscription service has already pulled in over 1 million users, its Snap Originals project continues to mature into a competitive streaming video alternative, and its daily active users are on the rise, up from an average 332 million in the first quarter of 2022 to 347 million (pdf) in the second.

Snap declined to comment when contacted by Quartz regarding the future of support for the Pixy product. Those still interested in buying the $230 device can still purchase it as of this writing.

Nevertheless, as the entire app ecosystem has felt the advertising pinch of Apple’s new privacy policies, Snap appears to be responding by focusing on its fundamentals: Snapchat and its other software innovations. That leaves possibly expensive experiments like Pixy, that could take time to develop into a profit-generating product, on the sidelines for now.

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