Off Thee Leash | Trailer | Snap Originals

Episodes from the various series average about five minutes and the production values go from handheld smartphone quality to polished television show pedigree. As of now, Snap Originals are free to watch, but that could change if the Snapchat+ subscription option continues to succeed with users.

Snap has something none of the leading streamers have

Proof that Quibi was laser-focused on Snap’s mobile video approach was shown when the startup hired former Snap vice president of product Tom Conrad to be its chief product officer. Many have chalked up Quibi’s failure to the pandemic, which stifled the mobility for many users who might have otherwise watched its shows on the go. But what the company’s founder, Jeffrey Katzenberg, didn’t have was Snapchat’s installed user base. At the same time Quibi stumbled during lockdowns, Snapchat thrived because of its preexisting network.

Unlike its rivals up north, Snap is based in Los Angeles and has prided itself on maintaining a close relationship with social-media influencers and Hollywood studios. Pivoting to prioritizing its Snap Originals business would require less effort than, say, Apple, which is rushing to build a Los Angeles studio to further its original content efforts. And while Apple is focused on collecting more Oscars, Netflix, the only tech-native streamer headquartered in Los Angeles, has begun ramping up efforts to produce short-form, mobile device-friendly content, just like Snapchat.

Ryan Reynolds Doesn’t Know | Trailer | Snap Originals

If Snap can get just a fraction of its app users to adopt Snap+, as it begins folding in subscription-exclusive shows into the service, it could eventually be better positioned to capture the Gen Z mobile viewer gold mine that has so far eluded every company from Quibi to Netflix.

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