Another quiet move by Amazon that could have repercussions for traditional apparel firms.
GrubHub keeps making smart moves. The company is focused on food delivery and it’s forging smart partnerships. That focus gives it an advantage over Amazon and Uber.
Gotta agree with the oldsters here. Many of the lyrical music choices I’ve seen haven’t been very strong.
Would be an interesting move as the company tries to boost margins.
After many quarters of paying attention to user-growth metrics, Twitter investors are now suddenly moved by profits. The company didn’t add any monthly active users in the Dec. quarter compared to the Sept. quarter.
Last month, Netflix found itself in hot water after tweeting about the 53 anonymous subscribers who watched “A Christmas Prince” for 18 days in a row. Some Twitter users questioned whether Netflix employees should get access to customers’ viewing data, especially for the purpose of cracking jokes about
Last month, Netflix found itself in hot water after tweeting about the 53 anonymous subscribers who watched “A Christmas Prince” for 18 days in a row. Some Twitter users questioned whether Netflix employees should get access to customers’ viewing data, especially for the purpose of cracking jokes about members.
A day later, analysts at research firm MoffettNathanson commented on Snap’s recent decision to introduce “pixel tags,” a popular way for marketers to see what actions people have taken after viewing an ad. The analysts pointed out that a few years back, when Snap was still private, its CEO said the company was trying not to be “creepy” with its ad tools. Publicly-traded Snap, it seems, is now willing to give the advertisers what they want: a way to measure the effectiveness of ads.
These two instances were interesting to me, but they’re ultimately insignificant. Netflix resorted to being “creepy” to drum up interest in its new original movie, and Snap turned “creepy” to attract more marketers. People may complain online about the companies’ practices, but they’re not going to cancel their Netflix memberships just because some employees can see what they’re watching, and they’re not going to stop using Snapchat because the company finally discovered the same tracking tools as everyone else. At the end of the day, Netflix and Snap are looking to make money, and they’re willing to bet that you aren’t going anywhere.
In 2018, there will be plenty more questions about privacy when it comes to our favorite online services, but I don’t expect much to change. Privacy is all about utility. We may continue to laugh at Amazon Key, which gives delivery people access to our homes so they can leave our Amazon boxes in our living rooms, but that’s because we probably don’t assign much value to having our packages already inside the house by the time we get back from work.
We assign a good deal of value, however, to quickly connecting with friends thousands of miles away, having live news at our fingertips, and even hearing the weather on command in the morning. And that’s why we’ll remain likely to let our online-shopping carts follow us all across Facebook, why we’ll sign our faces away to Apple once we unbox our shiny new iPhone Xs, and why millions more people will install smart speakers in their homes after getting them for the holidays.
A recent report from Morgan Stanley suggested that once the tech companies get their self-driving operations in order, they may start offering to shuttle you from New York to Boston “at a loss,” in exchange for data on you and the chance to show you some ads along the way. Creepy indeed, but also a cheap and easy way to travel a far distance. Such efforts will test the limits of what we’re willing to sacrifice for convenience.