Creative Director, thisiscaffeine.com
Ged he has been responsible for creating/managing the brand identities of Oxfam, Volvo, Eurostar, BiC, Astra Zeneca, oneworld, London Eye, FIFA, BNP Paribas and the United Nations.
Recent clients and projects include European brand engagement programme for Nissan Europe and BNP Paribas. Over 25 years he has a wealth of experience in brand strategy and identity, digital design, packaging, literature and new product development.
Fine balance. The work we did with Nissan indicates that brand loyalty comes from long term customer satisfaction. If you send poor products, apart from being potentially unsafe, the returns within warranty can undermine the brand reputation.