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Sumeet Shah

Sumeet Shah

Backing brands at Swiftarc Ventures

Exploring and investing in the next generation of consumer brands.

  • This is a really important conversation, as we're hitting an extremist crossroads in the world of "Conscious Consumerism."

    "Our study confirms that a majority of Americans still buy into the “do good” movement. And yet, our findings also clearly signal that all is not well."

    How do we fix it? Good.Must.Grow's

    This is a really important conversation, as we're hitting an extremist crossroads in the world of "Conscious Consumerism."

    "Our study confirms that a majority of Americans still buy into the “do good” movement. And yet, our findings also clearly signal that all is not well."

    How do we fix it? Good.Must.Grow's Heath Shackleford offers a great answer:

    "Moving forward, we have to simplify our terminology and make it much easier for consumers to do the right thing. We have to be honest with ourselves and admit we don’t have all the answers, while pressing ahead to quickly find them. And we have to strive for clarity, so that consumers can take action with some degree of confidence. And last but not least, we must keep pressure on businesses and government to act with increasing urgency to address our biggest challenges."

  • There's no question that there's an underlying risk of bias and foul play behind public-private partnerships, but we're also in an age of accountability where customers are clamoring for transparency.

    That desire can help these partnerships get better and take on the bad actors. It's ambitious, but

    There's no question that there's an underlying risk of bias and foul play behind public-private partnerships, but we're also in an age of accountability where customers are clamoring for transparency.

    That desire can help these partnerships get better and take on the bad actors. It's ambitious, but necessary, especially since we can put money to the right work.

  • "Obviously the world of institutional food has been pretty much ignored in terms of trying to make it better. So the idea of going into an institution, whether it be a public grade school, a hospital, a senior center, prison, whatever it may be, and working with the existing staff to train them, take

    "Obviously the world of institutional food has been pretty much ignored in terms of trying to make it better. So the idea of going into an institution, whether it be a public grade school, a hospital, a senior center, prison, whatever it may be, and working with the existing staff to train them, take the kitchen spaces that are typically ill-equipped and not very organized and really set them up to be successful spaces, and then in turn make the food taste better for a group of people that really do need good food seemed like a very good way to achieve what I wanted to do.”

    It's movements like these that matter.

  • Whoa. But this makes sense. Almost every major consumer stettup has taken a corporate specialist into their C suite, so it was about time anyway for Away, also as one major focus they've been making lately is into apparel.

    The bigger piece here:

    "The company told The Wall Street Journal that the search

    Whoa. But this makes sense. Almost every major consumer stettup has taken a corporate specialist into their C suite, so it was about time anyway for Away, also as one major focus they've been making lately is into apparel.

    The bigger piece here:

    "The company told The Wall Street Journal that the search for a new CEO has been underway since the spring, implying that The Verge’s reporting was not the reason she was stepping down. “In light of the article, it’s been a difficult few days for the company,” the CEO added. “But we don’t want that to overshadow this announcement.”

    Haselden’s mandate will likely involve turning around Away’s company culture, and he may have relevant experience. Lululemon faced its own reports of toxic management, which culminated in CEO Laurent Potdevin’s resignation last year. In the aftermath of the scandal, Haselden took control of the company’s people and culture functions — the teams that are directly responsible for creating a healthy working environment."

  • Mexico City is a wonderful, culture-rich, and Bohemian place that's full of the freshest ingredients. Many come from the various and wonderful markets like Mercado Tacubaya Becerra, but they're facing a scary crossroads:

    Over-tourism and gentrification from supermarkets and shopping malls are threatening

    Mexico City is a wonderful, culture-rich, and Bohemian place that's full of the freshest ingredients. Many come from the various and wonderful markets like Mercado Tacubaya Becerra, but they're facing a scary crossroads:

    Over-tourism and gentrification from supermarkets and shopping malls are threatening one of the most important culinary masterpieces of the city, and many markets and shops are struggling to keep up.

    I hope to see organizations dedicated to cultural tourism (hi, Airbnb) help take the charge and help them evolve comfortably.

  • Exorbitant prices aside, companies can learn a lot from the employee-centric work that the Sweetgreen founders have always stuck to, from the diversity and approachability of employees to the packages they provide. It's a great ethos that ultimately speaks to its brand of purpose.

  • The exhaustive analysis we've been doing on the morning routines of famous people has gotten so out of control, we've basically been copying what tech execs are doing with biohacking.

    We all have different styles, and Marina nails what we need to do at the end:

    "I would be better off embracing my scattered

    The exhaustive analysis we've been doing on the morning routines of famous people has gotten so out of control, we've basically been copying what tech execs are doing with biohacking.

    We all have different styles, and Marina nails what we need to do at the end:

    "I would be better off embracing my scattered mornings and pinpointing the bits and pieces I could simplify, rather than mimicking someone else’s morning routine, no matter how nice it looks from the outside."

    A solid "morning routine" for a person is dedicated to create presence, calm, and focus so we can tackle the crazy days ahead of us. We can observe others, but we need to learn and adapt, not straight-up copy.

  • I'm curious to see what direction Soulcycle will go n their CEO search: a careful, calculated insider or a creative, open-minded person from outside the Equinox umbrella.

    I'm hoping for the latter as the brand needs a jolt of energy that it once had.

  • This is where I actually like cancel culture. Good riddance.

  • "Stuttering can feel like a series of betrayals. Your body betrays you when it refuses to work in concert with your brain to produce smooth speech. Your brain betrays you when it fails to recall the solutions you practiced after school with a speech therapist, allegedly in private, later learning that

    "Stuttering can feel like a series of betrayals. Your body betrays you when it refuses to work in concert with your brain to produce smooth speech. Your brain betrays you when it fails to recall the solutions you practiced after school with a speech therapist, allegedly in private, later learning that your mom was on the other side of a mirror, watching in the dark like a detective. If you’re a lucky stutterer, you have friends and family who build you back up, but sometimes your protectors betray you too."

    This is a powerful and heartbreaking read, because we tend to jump to so many conclusions on mental fitness instead of digging deeper to truly understand root causes.

    John, thank you for writing this.