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John Flynn

John Flynn

  • It’s not about trade, transportation or demographics. Harley makes touring and cruising bikes for top dollar. If you want to deal with a younger market, you get into sport bikes, which Harley barely touches. If you want the transportation market, you get into scooters and smaller bikes, which Harley

    It’s not about trade, transportation or demographics. Harley makes touring and cruising bikes for top dollar. If you want to deal with a younger market, you get into sport bikes, which Harley barely touches. If you want the transportation market, you get into scooters and smaller bikes, which Harley hasn’t done. It has also ignored the popular adventure and dual sport categories.

    Meanwhile, Honda is manufacturing in the US and India-based giant Royal Enfield, which has avoided the US market until now, is making a huge marketing push here. Harley has not kept up with what consumers want.