Charging $1000 for the phone interestingly proved to undermine it's sales. There were more phones, with better features, for less. Apple needs to lower the price next gen and watch sales soar.
The stunning part on this story is that the specific failures are all the same. Refusal to fund diverse teams to solve something that is actually a quite simple problem. Millions invested in people trying to solve problems they never had.
Not that hard...just do it