Algorithms plus art, a little BI, some multivariate population linear, parallel and serial behavior testing, are used these days to produce some great names meant to leave certain sustainable impres⁸sions. Reminds me of market names and generic names of pharmaceuticals.
So much for using the fundamentals of scientific research and the scientific methods. Aren't students getting taught that any more? Don't executives follow and adhere any more? I suppose not.