I think the content convenience depends on region alternatives. For example, in some countries, you pay $20 just for regular TV channels while others have FTA ones. However, as it is mentioned earlier in the thread, the closer it comes to $20, the more people will be turned off.
Either aim for a bigger market share by releasing a cheaper phone or higher margin through targeting niche market and loyal consumers. You can not have both except in a monopoly.
I actually one of those who don't have a facebook account. However, I advise him to resign. It will go out of hands and and damage control will be impossible.