Canadian based in Shanghai working at ideas studio Inner Chapter. Helping MNCs and founder led brands navigate the APAC world of brand development and innovation.
Smart play from Nike and well suited to a clear pain point from parents. Just have to see if the kids go for it... something about going to the store as a kid and begging my parents for the latest pair of cool sneakers seems to be missing from this rite of passage.
“The idea is simple: a curated, immersive theater experience that lets customers interact with products before they buy them. Think an escape room meets an Instagram-friendly temporary pop-up installation.”
Ultimately the market will drive the growth of companies like Squirrel AI unless the impact of national test scores (Gaokao) on a child’s future life prospects are reduced — currently too much is at stake for parents to ignore.
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