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Chris Malby-Tynan

Chris Malby-Tynan

Digital Marketing Manager at Hadean

I am the marketing guy that understands incredibly technical products quickly with a knack for honing down the message to its core before strategising and amplifying that message.

  • It seems like WeWork's CEO, Adam Neumann, is at a crossroad. The company's founder, who has significant ownership stakes and #management rights - including the ability to effectively oust anyone starting a coup at the drop of a hat - is at a turning point where he can either step aside and let WeWork

    It seems like WeWork's CEO, Adam Neumann, is at a crossroad. The company's founder, who has significant ownership stakes and #management rights - including the ability to effectively oust anyone starting a coup at the drop of a hat - is at a turning point where he can either step aside and let WeWork thrive or keep it held hostage.

    Given how quickly this has gone from marvelous #IPO to being shown to be an absolute mess - it seems Adam's question here is whether he can put aside his ego to let WeWork thrive.

    The company's valuation has dropped by billions in the space of weeks and, although he's made some moves to relinquish his control of WeWork, it's still overpowering.

    I don't think either possibility will work out well for the co-working space brand in the short run, but for the company to maintain a strong presence in the co-working space against competition such as Impact Hub and TechSpace Inc. - the CEO, and his cult of personality, need to go.

    PS Scott Galloway has been doing some amazing #hottakes on numerous key stories including the $WE IPO coming crashing down. Well worth checking him out if you don't already do so.