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This simple diagram will help you avoid giving terrible presentations

AP Photo/Felipe Dana
Before you start preparing a presentation, make sure that you’re aiming for the right targets.
Mark Pollard
By Mark Pollard

Strategy CEO, Mighty Jungle

This article is more than 2 years old.

We meet, we give presentations, we take minutes, we follow up. We are robots. Just stop. Stop for one second the next time you hurtle towards a presentation and ask yourself the simple question: Is it even time to present?

To be ready to present, you need to do three things:

  1. Make a point
  2. Make people care about your point
  3. Ask for something

If you don’t have a point, don’t present.

If you have a point, but don’t know why anyone else would care, you’ve just entertained yourself with your neurons. This is a great hobby and yours to enjoy in your own company.

If you have a point and get people to care, but don’t suggest a clear action, you’ve riled them up and  then left them bathing in their own feelings.

Only present once you have a point, know why other people will care, and can suggest a clear action.

This article is part of a Quartz series on how to make “pointy” presentations.

Mark Pollard is the CEO at Mighty Jungle, a brand strategy agency in New York. 

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