The group hired Lisa Borders as its first CEO and president. Borders is a former executive from Coca-Cola, who before joining Time’s Up, spent three years as the president of the WNBA. She’s also a former vice mayor of Atlanta.
The move to hire a seasoned corporate leader makes sense for an organization with considerable resources. Time’s Up is not a lemonade-stand nonprofit. It was founded by a who’s who of Hollywood insiders—including producer Shonda Rhimes and actress Kerry Washington—and has raised more than $20 million since it launched in January of this year.
The organization has some large aspirations. Its mission is to provide subsidized legal support for any woman fighting sexual harassment or discrimination in the workplace. Already, Time’s Up has made national headlines after it used its financial and legal resources to file complaints with the US Equal Employment Opportunity Commission on behalf of employees at Walmart and McDonald’s.
“Time’s Up is both a natural extension and a bold advancement of the work I have been doing for the last four decades,” Borders said in a statement. “I’m honored to have this opportunity to combine my experience working across all three sectors, as real, systemic change will require collaboration from each of these arenas.”
With Borders at the helm and a team of lawyers at her back, Time’s Up hopes to show that it, and by extension the whole #MeToo movement, is more than just a hashtag.