Skip to navigationSkip to content
GRIMM LESSON

What my team learned in a virtual escape room 

Courtesy Puzzle Break
The opening animation was fun, but then we shared a Google Drive folder.
  • Lila MacLellan
By Lila MacLellan

Quartz at Work reporter

Published

Lockdown orders around the world have forced businesses that rely on face-to-face exchanges to think deeply about what they’re selling, if only to figure out how to capture the essence of the experience in a new, virtual form. Why do people go out for a meal, anyway? What are you seeking when you buy a ticket for a magic show? How easily will customers accept remote versions of things they’ve only ever done in person?

When the pandemic erupted, Nate Martin, founder and CEO of Puzzle Break, a Seattle company behind several escape rooms in the US, was among those left to ponder such questions about his own brand.

Washington state was the first Covid-19 hotspot in the US, reporting community transmission and deaths from the novel coronavirus in late February. Puzzle Break’s sales slowed to a trickle even before non-essential businesses were closed. Financially speaking, Martin found himself in “a slow-motion nightmare,” he says. He would soon be furloughing most of his staff.

Enrich your perspective. Embolden your work. Become a Quartz member.

Your membership supports our mission to make business better as our team of journalists provide insightful analysis of the global economy and helps you discover new approaches to business. Unlock this story and all of Quartz today.

Membership includes:

こちらは英語版への登録ページです。
Quartz Japanへの登録をご希望の方はこちらから。