Certainly there are factors, beyond an overarching sense of purpose, influencing the degree of autonomy and humanity that people feel on the job. Is Amazon prepared to make enough of the changes its workers are looking for? We reached out to Amazon to ask but the company did not respond.

Says Bidwell, “Rethinking how you manage people, how you control the work, how you schedule, how you set targets, those sorts of things—if they were serious about avoiding unions, I think those are the things they would need to look at very, very carefully.”

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