When even the President of the United States is excited about a TV show, you know it’s a full-fledged cultural phenomenon.
The second season of Netflix’s hit show House of Cards was released last night and consumer perceptions of the streaming service—which were already at levels that HBO and Showtime could only envy—are soaring.
The market research company YouGov surveyed Americans 18 years and above and asked: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The company’s Buzz score, measured on a scale of zero to 100, is compiled by subtracting negative feedback from positive.