Apple’s next big thing is off to a solid start, according to pre-order projections from Slice Intelligence, a firm that tracks and projects US consumer spending through e-commerce email receipts.
Apple $AAPL’s next big thing is off to a solid start, according to pre-order projections from Slice Intelligence, a firm that tracks and projects US consumer spending through e-commerce email receipts.
Apple received watch pre-orders from almost one million Americans on Friday, April 10, its first day of accepting orders, according to Slice’s projections, based on receipts from 9,080 online shoppers.
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To be sure, this is a projection based on one company’s data. (Apple did not immediately respond to a request for comment on its accuracy.) And this only reflects US pre-orders. It’s entirely possible—if not likely—that order profiles were different in other countries. Apple has also put itself in the position to reveal very little about watch sales: It has said that it will not report them in quarterly earnings reports as a specific category, but will bundle them in with other products.
Actual Apple Watch sales begin on April 24 in nine countries: Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK, and the US. It’s not clear how much inventory Apple will have at its stores. The company has encouraged pre-orders, which seem to have quickly sold out: Availability timing for US pre-orders is now mostly in May or June, depending on the model.
