The new standards tackle adult stereotypes, too. The report said depicting men as “doofus” dads could undermine their role in housework and childcare. Ads with arrogant, dominant male characters and weak, submissive female characters are also on the ASA’s radar.

An ad for Dior Homme perfume is a prime example: Actor Robert Pattison plays a dominant character who holds model Camille Row by the throat as he kisses her, leads her by the hand, carries her, does the driving, and operates a film projector, all while she meekly follows along.

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