Bing

Microsoft’s second-placed search network seems to have a similar problem to its other platforms. When Quartz created a test advertising campaign on Bing Ads, we weren’t able to directly target specifically loaded terms, but searching for just about any phrase in Bing’s “keyword suggestions” generator will generate specific keywords that you might want to try to target instead. Here’s one example, using “Hitler” as the search term:

Image for article titled All of the anti-Semitic, racist, and xenophobic ad-targeting options offered by Big Tech
Image: Screenshot/Bing Ads

A representative for Bing told Quartz:

We take steps to ensure our Bing Ads always meet reasonable standards. We are committed to working with partners who share our vision for relevant, impactful brand interaction and respect the integrity of consumer choice.

Yahoo

Quartz attempted to create an ad campaign on Yahoo, but it seems there’s no simple way to create one online without speaking to a representative from Oath (Yahoo’s parent company) first. And presumably fewer people would feel comfortable telling a sales rep the sorts of things they’re targeting than they would inputting them into a computer system. Hopefully.

LinkedIn

Microsoft’s professional social network doesn’t seem to let users target based on arbitrary phrases or demographics. Other than geography, these are the only things you can target against on LinkedIn:

Image for article titled All of the anti-Semitic, racist, and xenophobic ad-targeting options offered by Big Tech
Image: Screenshot/LinkedIn

The only section that might have the potential for hateful terms would be in “Member groups”—but a cursory search of terms like those used above didn’t reveal many professional hate groups to target on the platform. We did, however, come across this group:

Image for article titled All of the anti-Semitic, racist, and xenophobic ad-targeting options offered by Big Tech
Image: Screenshot/LinkedIn

Upon further inspection, however, it seems that this group was set up by a LinkedIn employee trying to see whether they could set up a group with a title like this. Obviously, it worked:

Image for article titled All of the anti-Semitic, racist, and xenophobic ad-targeting options offered by Big Tech
Image: Screenshot/LinkedIn

LinkedIn sent Quartz the following statement:

Hate has no place on LinkedIn and will not be tolerated. When we are made aware of such content, we act swiftly to enforce our policy and remove said content. On Friday, a member of our team created a group solely for internal testing purposes and after a brief testing period, we took the group down.

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